I’m a Creative leader, storyteller, mentor, and culinary STUDENT.
What’s my next move?
To join a brand or agency I believe in, where I can have a visceral impact on its success. Additionally, to serve my community, offering my leadership and expertise in the field of food, wine, gardening, and culinary nutrition. More details to come.
Proud mama of 2 basset hounds, I eat, breathe and sleep art, music, cooking, gardening, nutrition, science, health, and wellness.
I Took this on a recent trip to Japan. This is Lake Toya, Hokkaido. a relaxing place, it serves as a reminder to take a breather.
work experience
group Creative Director, copy, kettle
October 2025 - Present
At Kettle, I have the honor of bringing my storytelling background to the aptly named Story team. Our work spans social, campaign, web, product, and we are known for bringing rebrands to life across digital.
It’s refreshing to approach diverse work with a story lens, and to continue to do the thing I love most: mentor creatives to grow in tangible ways and do the best work of their careers. In today's ever-changing landscape, the ability to adapt and level up skillsets seems more important than ever, and I consider active mentorship both a privilege and a business-critical mission.
On my team, we recently won both AirBnB and Synchrony Bank, and it gives me true joy to watch those accounts grow and thrive month over month. My other main clients include Apple Fitness+ and Claris, an Apple company.
Across all of these verticals, my teams simplify all manner of tech, making the complex digestible and human.
vp, Group Creative Director, Social, monks
March 2024-September 2025
At Monks, I led all of Google and YouTube social creative across North America, while also coordinating efforts globally to ensure brand cohesion and a unified vision. We were tasked with helping Google to evolve the way it approaches marketing, crafting social at the center to drive not just social creative, but marketing at every touchpoint.
I frequently oversaw brand productions across several Google and YouTube product areas—from nimble social shoots to event content captures, as well as product and brand shoots for social and other platforms.
In addition to creatively leading this vision for all of our Google and YouTube social across North America, I spearheaded the restructure of the team, partnering with my co-leads to define new roles and responsibilities, and implementing AI adoption across all aspects of creative.
Though grounded in social, my team’s work transcended the platforms, extending to experiential, digital, paid, events, campaigns, and OOH. I led an international team across time zones, cultures, disciplines, and countries, and loved bringing together a diverse set of voices and POVs.
Creative Director, Copy, Vaynermedia
2022-2024
Led one of Vayner's newest accounts—Ticketmaster. We were tasked with rehauling their brand reputation on social media, as well as launching their presence on TikTok. For the first time ever, we marketed and activated around their key partnerships, including the NFL, NBA, and NHL, while strategically repositioning them in the music and culture space and revamped their community management.
I also led the Toyota (Scope, $2M, Parts & Services social and e-commerce, 5 creatives), TikTok (Scope: $2M, social AOR, 8 creatives), and Club Pilates (Scope: $3M, 11 creatives) accounts. Club Pilates was another net new client in the building, and we executed social, paid media, and brand marketing initiatives for retention and acquisition.
I managed 20-25 creators, 2-3 copywriters and 2 art directors, and had the absolute best time mentoring and learning from them every day.
Creative Director, Copy, VMLY&R
2021-2022
As co-lead on the Intel account, I was part of a global effort to reintroduce one of the world's leading tech brands to a world that only knows them for "chips." As part of that effort, we amplified stories of innovation across multiple sectors and key partnerships, and executed two global campaigns for the Beijing and Tokyo Olympics to celebrate their major sponsorship. This was a real creative challenge, with COVID rules in place during the Beijing Olympics in particular.
Co-led new business pitches and contributed to agency growth.
associate Creative Director, Copy, javelin
2020-2021
Co-led multi-platform campaigns for AT&T, driving impactful results.
Directed COVID-friendly shoots to deliver original content.
Spearheaded a Voter Registration Drive for Javelin and Omnicom, supporting DE&I initiatives.
associate Creative Director, Copy, the woo
2018-2020
Co-pitched and won Warner Bros. as a new client.
Concepted, oversaw executions and led creative teams, campaigns, and product launches for Warner Bros., Motorola, Coty, Bosch, Sebastian.
Owner/Operator, The Lexington Bar
2018-2020
My husband and I purchased and co-owned/operated a local music venue and beer and wine bar in downtown Los Angeles. Together, we renovated, rebranded, and revived a failing establishment and in under two years, turned it into a thriving haven for creativity, community gathering, and live performances.
a litte more
awards
Telly, Silver, Online Commercials, Warner Bros., She's Like Me, 2019
SXSW, Finalist, Innovation. Toyota Mirai Launch, 2018
Best Screenwriter, Northwestern University, 2003
certifications
WSET Level 1 (Wine, May 2023)
WSET Level 2 (Wine, February 2024)
WSET Level 1 (Sake, June 2025)
Professional Cook Certification, Rouxbe (In Progress)
SKILLS
Marketing, Leadership, Mentorship, Management, Creative Direction, Creative Strategy, Creative Planning, Writing, Staffing, Process Implementation
in more detail:
Exceptional writing and conceptual skills
Sharp and nuanced approached to brand narratives and platform-specific tone of voice
Strong “big-picture” thinking
Deep understanding of social trends and emerging platform features
Experience in leading creative across the entire customer journey via all touchpoints, including social, digital, OOH, in-store and web
Outstanding communication, mentorship and team management skills
Established reputation for positive and proactive leadership style
EDUCATION
Northwestern University
B.S., Communication, 2000-2004
Major: Radio/Television/Film
personal interests
Nutrition, food and wine, gardening, fitness, health, investing, voting rights, women’s rights, regenerative agriculture.
